Who I Am

I’m the founder of YouKnitE, a streetwear brand designed to solve fashion issues in the Punjabi community, and Bytloot, a digital marketing agency that specializes in paid ads, organic social media content, and SEO. Both projects show my obsession with making big things happen even in saturated industries. Early in my career, I developed and launched a book and companion course that are focused on reinvention and the role that paradoxes from our daily life play on transformation. Hopefully you learn more about me and read/watch some super cool stuff on this site. If your just completely hating and think that this wasn’t a good idea, at least it looks like I tried.


Let’s work together